FrontRow represents the highest level of performance in audio cable products available today. With attention to detail and with the introduction of MORRE, the umbrella name under which we have placed all of Audience’s new and most powerful technologies, every part and portion of frontRow is meticulously and painstakingly designed in our unabating pursuit of signal integrity.

MORRE, Musically Optimized Reduction of Resistive Energies, is the culmination of our proven technologies integrated into the frontRow series. From cable geometries, to connectors, metallurgy, contact points, to shielding, bend radius, dielectric, jacketing materials, interactions between conductors and types of conductors, material resonant frequencies even the smallest design aspects are carefully considered within the MORRE process; refined and strenuously tested in order to produce this unrivaled cable line.

https://audience-av.com/cables/frontrow/